FEECO Featured in Insight Magazine for Export Success

This article was authored by:

Carrie Carlson
Technical Writer

FEECO is well-known for many reasons – one of which is for shipping enormous rotary drum agglomerators around the world. And while it takes a whole lot of logistics to ship a several ton drum across the world, logistics are only a small part of what makes FEECO successful in export markets. Insight on Manufacturing sat down with us recently to figure out just what it is that makes FEECO so successful at it.

Insight on Manufacturing, a business to business publication released quarterly, aims to “connect companies with skilled workers and educational resources in the New North.” Against the backdrop of a rotary drum, FEECO’s Vice President and General Manager, Lee Hoffmann, summed up FEECO’s export success when he told the publication, “having unique and well-built products that are not readily available around the world are really some of the keys to success.” Hoffmann added that export success also comes from added opportunities to enhance the customer’s experience, through working with them on things like financial arrangements, and services such as field installations. “We’re definitely a solutions provider, not just an equipment maker,” said Hoffmann. About 45% of FEECO’s sales over the past five years have been exports.

The article, which also explores the successes of a few other Wisconsin businesses, contains comments from Lora Klenke, vice president of international business development for the Wisconsin Economic Development Corporation. On Wisconsin companies, Klenke said, “The question shouldn’t be whether or not you should export, but what region holds your next best opportunity.”

FEECO has built a reputation around the world as a complete solutions provider, by providing lab testing, engineering, manufacturing, and equipment services for companies all the way from start-ups, to Fortune 100’s. We are proud to supply high-quality equipment made in America, around the world.

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About the Author . . .


Carrie Carlson is a technical writer and visual designer.

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